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Terms of use

Last updated October 6, 2026.

These terms apply to the NabLead website, the free audit and the NabLead service. Paid services are also governed by the written quote or agreement you accept; if it differs from these terms, the written agreement prevails.

Who we are

NabLead is a trading name of Becreative LTD, a company registered in England and Wales, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Contact: hello@nablead.com.

The website

The website describes the service and offers free tools. Examples, conversations, figures and calculator results are illustrations, labelled as such, or are computed from the numbers you enter. They are not promises of results.

The audit

The audit is a free, 15 minute review of how quickly your business answers new inquiries. There is no obligation to buy anything, and you keep the numbers whether or not you become a customer.

The service

  • NabLead answers the inquiries and calls your business cannot take: web inquiries receive a reply by email, and calls forwarded to your NabLead line are answered by a voice assistant. You receive a summary and the transcript, and you are alerted when something is urgent.
  • Depending on the plan, the service also follows up on estimates and unanswered inquiries, sends reminders, review requests and invoice reminders, and reports your numbers.
  • Setup is completed in about five working days, followed by a 14 day pilot, then the service continues month to month. The setup fee and monthly fee are quoted after the audit.
  • Phone call minutes are included up to the volume stated in your quote. Above it, extra minutes are billed as stated in the quote.

Your responsibilities as a customer

  • Give us accurate business information, and approve the services, prices and hours the assistant may share. The assistant only uses what you approved.
  • Set up call forwarding on your own phone line to your NabLead number. You keep your number and can turn forwarding off at any time.
  • Make sure you have the right to contact your customers for follow-ups and reminders, and that your own privacy notice mentions that an assistant may answer on your behalf.
  • Read the conversations during the pilot and tell us about any wording or rule to change.
  • Do not use NabLead for unlawful, misleading or unsolicited marketing purposes.

The AI assistant

  • The assistant always says it is your company's assistant. It never pretends to be a person.
  • It follows your rules, but like any automated system it can misunderstand or make mistakes. Urgent, sensitive or unclear requests are passed to you.
  • It does not replace emergency services, and it gives no legal, medical, financial or safety advice beyond what you have approved.
  • Phone calls are not recorded as audio. A written transcript and summary are kept for you.

Third-party services

NabLead relies on providers for hosting, email, AI and telephony (listed in our privacy policy). We choose them carefully, but we cannot guarantee their uninterrupted availability. If a provider fails, we will restore the service as quickly as reasonably possible and tell you.

Fees and payment

Fees are those in your accepted quote. Invoices are payable through our payment provider within the period stated on the invoice. Fees exclude taxes where applicable. If the pilot does not convince you, the conditions for stopping are those stated in your quote.

Your data and our content

Your business information and your customers' conversations remain yours. We use them only to deliver the service, as described in our privacy policy, and return or delete them at the end of the contract. The website, the software and our materials remain ours.

Liability

To the extent permitted by law, Becreative LTD is not liable for indirect or consequential losses, such as lost profits or lost opportunities, arising from the website or the service. For paid services, our total liability is limited to the fees you paid in the three months before the event giving rise to the claim. Nothing in these terms limits liability that cannot be limited by law.

Ending the service

You can stop the service with the notice stated in your quote. We may suspend or end it if these terms are seriously breached or if fees remain unpaid after a reminder. At the end, call forwarding should be turned off on your line and your data is returned or deleted as described in our privacy policy.

Changes

We may update these terms. The date at the top shows the latest version. Changes do not affect a quote you have already accepted without your agreement.

Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, without depriving consumers of protections they have under the law of their country.

Contact

NabLead, a trading name of Becreative LTD, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom, hello@nablead.com.